Google Discover is a feature that allows users to discover relevant and personalized content on their home screen.

Sites that appear in this location are therefore likely to gain traffic. But recently, Google changed its documentation about this feature.

The search engine wanted to highlight the instability of Discover traffic. In this article, I will explain the main changes made by Google.

Changes to Google Discover documentation

Traffic from Google Discover is very beneficial when it happens. However, basing a business model on Discover traffic is risky because its reliability is low. local seo agency the practice of optimizing a website or online content to improve its visibility in search engine results pages (SERPs)

Google’s revised documentation cites three main reasons for the variation in Discover traffic:

1. Changes in interests

Online topics are diverse and some topics may be current while others are seasonal. At the same time, some topics have fluctuating interest levels.

Google’s updated guidelines state that a drop in interest in a specific topic may result in a decrease in the number of articles displayed on that topic. This will naturally lead to lower traffic to the publisher.

2. Variation in Content Types

Google emphasizes that the content presented in Discover can change depending on user tastes. Like normal search, these changes aim to highlight content that matches users’ interests.

The revised guidelines highlight:

“Discover regularly displays content, including but not limited to sports, health, entertainment and lifestyle information, from across the open web. “ 

3. Google Updates

Google updates may disrupt Google Discover traffic. Algorithms that look for indications of usefulness and relevance also affect the content displayed on Discover.

The updated guidelines suggest the following:

“As Discover is an extension of Search, updates can sometimes result in traffic changes.”

Stability of traffic from Google Discover

It should be remembered that traffic from Discover is unstable. However, if a site values ​​Discover traffic, one approach might be to generate fresh content on evolving topics that require fresh updates.

This doesn’t guarantee a steady influx of Discover traffic to your site, however, as the three main factors mentioned above can potentially interrupt the flow of traffic.

How to understand Google Discover?

Google Discover offers a personalized content feed that matches user preferences. Users find topics that interest them in their searches.

Interestingly, Discover is considered an extension of Google Search. That said, if a user searches for various electronic gadget tips, their Google Discover feed may start showing electronics-related content.

Indeed, the search engine displays the latest content on user query topics based on their history.

This way, Discover can show you the latest news on anti-waste products if it detects that this area is your center of interest.

How to benefit from Google Discover traffic?

Obviously the main question is how websites can take advantage of this space for their visibility.

Unfortunately, unlike search which helps optimize keywords, there is no direct strategy for improving visibility in Discover.

However, it is possible to make websites compatible with Discover. But you can’t specifically optimize a website to increase traffic from Discover.

The only mechanism to potentially increase traffic from Discover is through the use of the Discover Follow feature.

This is a feature that allows users to select the content they want to see in their Discover Follow.

In summary

Google’s Discover section allows the search engine to highlight fresh information about its users’ interests.

Although this space can be a source of traffic, there is not a specific way to safely display your site there.

Stability of traffic from Google Discover

It should be remembered that traffic from Discover is unstable. However, if a site values ​​Discover traffic, one approach might be to generate fresh content on evolving topics that require fresh updates.

This doesn’t guarantee a steady influx of Discover traffic to your site, however, as the three main factors mentioned above can potentially interrupt the flow of traffic.

How to understand Google Discover?

Google Discover offers a personalized content feed that matches user preferences. Users find topics that interest them in their searches.

Interestingly, Discover is considered an extension of Google Search. That said, if a user searches for various electronic gadget tips, their Google Discover feed may start showing electronics-related content.

Indeed, the search engine displays the latest content on user query topics based on their history.

This way, Discover can show you the latest news on anti-waste products if it detects that this area is your center of interest.

How to benefit from Google Discover traffic?

Obviously the main question is how websites can take advantage of this space for their visibility.

Unfortunately, unlike search which helps optimize keywords, there is no direct strategy for improving visibility in Discover.

However, it is possible to make websites compatible with Discover. But you can’t specifically optimize a website to increase traffic from Discover.

The only mechanism to potentially increase traffic from Discover is through the use of the Discover Follow feature.

This is a feature that allows users to select the content they want to see in their Discover Follow.

In summary

Google’s Discover section allows the search engine to highlight fresh information about its users’ interests.

Although this space can be a source of traffic, there is not a specific way to safely display your site there.